Archive for 'Statistics & Opinions' Category
Report: Mobile Advertising to Hit $19b
8 February 2008Spending on mobile advertising will grow to $19 billion by 2012 from about $1.6 billion today as companies embrace mobile phones as a viable channel to target consumers with brand messaging, according to Mind Commerce’s latest report “Mobile Marketing & Advertising: Challenges and Opportunities.”
Fueling this growth are improvements in mobile technology by leading cellular service […]
Over 4B People Did Not Have A Mobile Phone In 2007
8 February 2008A new Research and Markets report says that there were four billion people globally who did not have a mobile phone in 2007. The report - Global Mobile Wireless Markets: The Growth Momentum - provides a sketch of the market growth for all regions and sub regions globally in 2007. It also gives […]
300m Multimedia Handsets to Ship in 2008
8 February 2008300m Multimedia Handsets to Ship in 2008
MultiMedia Intelligence has released a whitepaper calling the multimedia handset the “world’s most ubiquitous entertainment device.”
The report projects over 300 million of these handsets to be shipped in 2008, outnumbering shipment of TVs. It also projects this number to grow to over 500 million in 2010. It is worth […]
Nielsen Finds 46 Million Mobile Data Users Doing Mobile Searching in Q3 of 2007
19 January 2008The Nielsen Company found that 46.1 million mobile data users
accessed mobile search functions in the US in the third quarter of
2007. The study surveyed over 5,700 mobile search users who used at
least one data service and estimates:
- The most popular form of search was 411 with 18.1 million users
- Second was SMS-based searching totaling 14.1 […]
- 2007’s Trends & Events Plus Predictions for 2008
30 December 2007During 2007, the pace of digital media-related events quickened, and it appears likely to accelerate in 2008. For example, just imagine all the announcements we’ll be hearing about portable products that have Wi-Fi and/or WiMAX built-in.
Broadly speaking, there were three major trends:
1. Content owners - record labels, TV networks, studios and musicians - began using […]
- Mobile Carriers, Content Providers Must Strike a Balance to Grow Media Market
21 December 2007A new study from Analysys says that mobile carriers and content providers need to work together to better capitalize on and grow the mobile media entertainment (MME) market. The study, “Mobile Media and Entertainment Markets in the US: Value chains and pricing models,” expresses that carriers’ network upgrades to 3G give the opportunity for massive […]
Tips for Making iPods and iPhones Work Seamlessly with Windows
20 December 2007How many people are getting an iPhone or an iPod from a loved one this holiday season? Thousands, probably, all of whom are looking forward to enjoying music, photos and movies all day while barely acknowledging their family members at the dinner table.
Unfortunately, for those using Windows XP and Vista computers, managing music and video […]
The New York Times weighs in on open networks
15 December 2007Interesting article online in the New York Times today about Verizon’s announcement concerning the opening of their network to 3rd party devices and development.
See the full article here.
Report: Multimedia Mobile Phone Shipments Will Exceed TV Sets in 2008
8 December 2007Shipments of multimedia mobile phones in 2008 will exceed 300 million units, more than the shipments of TV sets, according to MultiMedia Intelligence. It defines a multimedia phone as having at least a one-megapixel camera, MP3 audio, video playback, a 16-bit color QVGA screen, Bluetooth and a browser. It says such devices will drive global […]
Nielsen Study Targets Tween Mobiles
8 December 2007The Nielsen Company released its findings from an in-depth study on cross media and mobile media usage of US “tweens” (ages 8 to 12). The report estimates that:
- 35% of tweens own a mobile phone
- 20% send text messages
- 21% download ringtones
While ringtones and text messages are the most prominent secondary uses for the phone, […]