Wireless Data Usage Will Surge in North America
27 June 2008Frost & Sullivan has put out a new report forecasting that wireless data usage in the North American market would go up although the mobile communications market in the region is close to saturation.
While mobile data revenues are projected to increase as more consumers own 3G-capable devices, voice will continue to be the main source of revenue. Besides voice and mobile data, the study sees premium mobile content as a strong revenue segment.
The study says that the trends seen in the North American market in 2007 - high-speed networks, emergence of the prepaid segment, third generation (3G) and fourth generation (4G) networks, slowing subscriber growth rates, mobile advertising and search, mobile social networking, mobile banking and payments, location-based services, and mobile broadcasting - will continue in 2008 and beyond.
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