Mobile Web Users Set to Soar
27 June 2008Greater 2.5G/3G penetration and demand for Web 2.0 applications will boost subscribers using mobile Internet services to more than 1.7 billion by 2013 from 577 million currently, according to a new Juniper Research study. China and the Far East are projected to be the largest market for the mobile Web with 416 million users by 2013, compared to an estimated year-end 2008 figure of 190 million. Juniper considers South America to offer the greatest potential for mobile Web and predicts that growth will be more measured in markets such as Eastern and Western Europe with high fixed broadband penetration. Juniper figures that many mobile Web 2.0 apps may have to be provided at base cost/fixed data rates or even free of charge, which will lead industry players to seek new revenue streams.
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