Dada Adds DRM-free Sony BMG MP3s
17 May 2008Mobile entertainment service Dada Entertainment is adding DRM-free MP3s to its online storefront complementing its existing offerings like ringtones, mobile wallpapers and games.
A joint venture of Sony BMG and Dada USA, Dada Entertainment hopes to add tracks from other record labels soon.
Dada subscribers pay $9.99 a month to get 15 tokens, each of which can be redeemed for one download of a ringtone, or other mobile content including wallpapers and games.
Alternatively, users can download full songs in the MP3 format to their computer. These tracks can subsequently be transferred to any mobile phone, iPod or digital music player.
Dada is looking to offer over-the-air MP3 downloads to mobile devices in the coming months.
Users are billed through their phone bills.
Dada’s MP3 service is available to users from AT&T, Sprint, T-Mobile, Alltel, Virgin, Cellular One, Boost, Cricket and Nextel.
Dada is also repurposing and renaming its fledgling social network into a more music-oriented community called The Music Movement.
When fully operational, The Music Movement is supposed to let Dada users discover new artists and network with existing members and communities at the same time and create a personal page to share their likes and dislikes through personalized playlists, images and blog posts.
The social network will also serve as a promotional tool for artists and labels by letting fans interact with their favorite musicians through community features like mobile alerts, concert information and contests.
“We’re thrilled to be able to offer our customers exactly what they’ve been asking for,” said Dada CEO Massimiliano Pellegrini. “By introducing both mobile content and MP3 downloads for the PC, we’re not only offering consumers more for their money, we’re giving them more than anyone else in the industry. We’re excited to take this new step forward, and set the standard for the next generation social-driven music storefront.”
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