We’ll See a Dell Smartphone Eventually, But Will It Be Good Enough?
28 March 2008Dell is working with Foxconn Group to develop Windows Mobile-based handsets, according to a recent report from Digitimes.
But analysts feel that Dell will need a so-called “iPhone killer” to really make a dent in the market.
The development of smartphones, however, seems like a logical step for Dell to expand its presence in the mobile market, said Neil Mawston, director of wireless device strategies at market researcher Strategy Analytics.
Dell competitors Apple, Hewlett-Packard and Toshiba are already present in mobile computing with smartphones and PDAs (personal digital assistants), and the market is just too big for Dell to ignore, Mawston said.
Dell faces challenges if it decides to enter the smartphone market. It’ll need good design and technology to contend with the popular iPhone, which is setting the benchmark on smartphone design.
The company will also need a stronger distribution network, according to Andrew Brown, director for wireless enterprise strategies at Strategy Analytics. Dell is a well-established brand name in the US but not in Europe, where it could encounter some bumps in trying to sell a smartphone.
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