Thumbplay Gets Play on Clear Channel Web Sites
28 March 2008Mobile entertainment content services provider Thumbplay has inked a distribution deal with Clear Channel Radio to roll out customized mobile content stores across over 650 Clear Channel local music stations’ Web sites.
The customized mobile content stores will also appear on Clear Channel’s news and sports station sites.
Thumbplay’s content is to be contextually featured in areas including ‘Just Played’ box and ‘Top 20 On Demand’ lists on all participating local radio stations’ home pages.
Links to the mobile content store will also feature in the ‘Last 10 Played’ playlist on each web site to allow listeners who like songs they’ve heard on the station to buy them as ringtones.
Thumbplay is promising support for over 2,000 handsets across all major US carriers.
Thumbplay said its mobile content stores have already launched on some 100 stations’ Web sites across the US, including in Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Boston, Washington DC, Atlanta and Houston.
KIIS-FM 102.7 in Los Angeles, WJRR-FM Real Rock 101 in Orlando and WGCI-FM 107.5 in Chicago are among the first stations to launch the new mobile content stores.
Thumbplay said it’s developed a customizable widget to let DJs at each station choose their favorite ringtones and update those selections themselves online.
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