Modu to Offer Mobile Phone ‘Jackets’ with UMG Music
28 March 2008Israel-based mobile phone maker modu and Universal Music Group have entered into an agreement to develop a range of mobile devices (modu jackets, they are called) that will feature some of UMG’s best-known artists.
Modu, which launched in February, offers a slim mobile phone that can be enclosed in a variety of “modu jackets” and “modu mates” that have different designs and functions.
The user installs the base phone into a jacket, and depending on which jacket is chosen, the phone receives added software and hardware functionality. Functions range from business use to mobile entertainment use.
UMG is the first music company to ink a deal with modu.
The modu jackets, designed with unique, artist specific attributes, will have differentiated physical expressions as well as fast and simple access to preloaded content and music subscriptions.
The first music jacket is expected to be available toward the end of 2008, when modu’s mobile network operator partnerships become operational and modu devices are available to consumers.
Modu’s Products VP Jacob Shama said, “This is new territory for the mobile industry, and for the music industry. Music jackets incorporate mobile phone features along with strong artist identity and music content. Music jackets can be offered in very large varieties at affordable prices. I am excited to see how modu opens up the mobile market to labels, artists, bands, lifestyle and fashion brands, giving them a solid platform to engage directly in a tangible way with their consumer base and communities.”
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