Napster, Ericsson Launch Mobile Music Service for O2 UK
24 March 2008Napster and Ericsson last week launched the Napster Mobile music service with UK wireless-leader O2, even though O2 is the exclusive Apple iPhone distributor in the UK.
The service was co-developed by Napster and Ericsson and allows customers to search, browse, preview, purchase and play full-length tracks from Napster’s catalog of more than five million songs.
Napster Mobile also offers dual-delivery for simultaneous downloads to a subscriber’s PC and mobile phone. In other words, users can download songs directly to their phones with a copy of the song available to download on their PCs.
The service also features a recommendation tool and access to Napster’s featured artists and top tracks.
Last October AT&T, also an exclusive iPhone distributor, made a similar deal with Napster.
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