Mobile Entertainment to Pull in $47.5 Billion by 2010
14 March 2008The combination of greater 3G adoption and a marked increase in made-for-mobile content will drive mobile entertainment revenues to $47.5 billion by 2010, says a new report from Juniper Research.
The report also cautions that entertainment service adoption will slow down unless improvements are made in areas such as user interface, network coverage and excessive cost of data services.
In mobile areas such as gambling, adult content and some social networking services, national and international legislation could either adversely impact growth, or in some cases prevent any service deployment. For example, the online gambling industry could be completely shut down one day, provided legislation eliminates the loopholes in the coming years.
According to the report’s author Dr Windsor Holden, “Traditionally, services such as ringtones and wallpapers accounted for the bulk of mobile entertainment services. However, usage patterns are changing rapidly with the increasing availability of more sophisticated and attractive content such as streamed and broadcast video, social networking services and multiplayer games, which have been designed specifically for the mobile environment.”
Additionally, the Juniper report finds that China and the Far East currently provides the largest market for mobile entertainment services and contributes around 41% of global revenues.
Despite rapid growth in developing markets, the Asia Pacific region is forecast to retain its leadership through to 2012, when it will still contribute 33% of global revenues.
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