Yahoo to Launch Go 3.0 in Europe, Unveils Mobile Content Management Service
5 March 2008Yahoo said this week that its Go 3.0 service will soon be available for a number of European countries. Yahoo Go 3.0 is a mobile application that gives mobile phone users access to a number of interactive applications.
Within the next two months, European users in
- Eurosport Football – a major news source for European football coverage
- XING – a professional networking site
- eBay – an online auction marketplace
- MySpace – the infamous social networking site
- Dopplr – an application for keeping track of where a user’s friends are
Yahoo Mobile Widgets will be accessible via devices that support the new Yahoo Go 3.0 client or the recently redesigned Yahoo mobile home page, available at http://mobile.yahoo.com. During the coming months, the number of compatible devices is expected to expand substantially and begin to roll out internationally.
The initial Yahoo Mobile Widgets were announced at CES less than two months ago, and included MySpace, eBay and MTV News.
Launched in January 2008, Yahoo Go 3.0 is currently available to consumers in the
This week Yahoo also unveiled a mobile content management solution called Yahoo onePlace. It is designed to enable consumers to better manage the wide selection of content available across the Net.
“Over the last three years, we have aggressively executed on our mobile strategy to deliver innovative and indispensable services to consumers globally and become the starting point for the most users. With the introduction of Yahoo onePlace, we are announcing the next essential component to our mobile product line up,” said Yahoo Connected Live executive VP Marco Boerries. “Yahoo onePlace is where users will be able to find what matters to them the most, no matter where their interests, passions and information come from.”
Yahoo wants its new service to bring together a consumer’s interests, passions and important information into a single location – creating a highly personalized experience. The point of onePlace is to keep everything organized and current, allowing content to be served to consumers the way they want. The content they consume and the way they consume it will be customized to their specific preferences and tastes.
The company said the service will be easy to use because it will be based on a familiar process of using bookmarks to instantly link to practically any piece of content (news feeds, Web sites, videos, images, e-mails, search queries and so on) from anywhere across the Internet.
Once in Yahoo onePlace, content will be kept automatically updated as well as assigned categories and tags – or placed into customized “collections” that consumers create – making it easier for consumers to find and combine their content in the ways most useful to them.
The service should allow consumers to stay better informed on the topics they care about, with less work – for their daily interests (e.g. favorite sports teams or stocks), as well as those they only care about on a selective basis.
For example, if a user is planning a holiday to Paris in June, he could create a “Paris” collection, and begin linking it to any information he thinks will be useful to him on his trip: weather conditions, city guides, restaurant reviews, hotel reservations, walking maps, songs of Edith Piaf, English-French dictionaries, winery recommendations and so on.
Yahoo onePlace will give that consumer a single location to see all of his information contextually, keeping it updated (so he knows, for example, if his flight time has changed). The product will be configured to allow consumers to do the same for hundreds of different topics.
Yahoo! onePlace is expected to launch in Q2 2008 along with Yahoo Go 3.0’s launch in
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