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UVuMobile, GlobalTakeoff Partner to Offer Indian Content

5 March 2008

UVuMobile has entered a mobile video hosting agreement with ethnic entertainment content provider GlobalTakeoff (GTO).

Under the terms of the agreement, GTO will use the uVuMobile hosting platform to distribute digital media Indian content to a community of more than 2.5 million Indian American households in the US via the company’s mobile unicast delivery networks. Beginning this month, GTO’s Ethnic Indian content will be available and is expected to produce an immediate revenue stream to GTO and uVuMobile.

GTO’s partnerships, along with uVuMobile, will give consumers easy access to Indian TV shows, movies, videos, sports, news, comedy, drama and cultural programming on their mobile. Programming is also available in multiple formats including live and on-demand. In addition, GTO will support its ethnic content solution with a full-scale marketing campaign.

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