MobiTV Customers: Highly Mobile, Young Technophiles
29 February 2008Mobile entertainment company MobiTV this week unveiled its mobile TV viewing habits data:
- 9% of MobiTV’s users watch it in their office or home.
- 43% of parent users utilize the MobiTV service to entertain kids in the car.
- 67% of users have shown the MobiTV service at a party or other social gathering.
- 85% of MobiTV’s users say they watch more TV at home since signing up for the MobiTV service.
MobiTV reaches more than three million adult viewers between the ages of 18 and 49, who subscribe to more than 50 live TV channels and/or digital music. Key audience demographic and psychographic data points include:
- They love television.
- They are highly mobile.
- They are technophiles, trend setters, mavens who drive tech purchases, both within corporations and amongst their friends.
- They are 67% male and 33% female.
- 82% are between the ages of 18 and 39 and the remaining 18% are 40 years of age and older.
MobiTV collected the above usage and advertising data and metrics from its proprietary mobile advertising platform during the second half of 2007.
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