What Google Learns about Mobile Search in Japan
22 February 2008Google says in the BusinessWeek article “Japan: Google’s Real-Life Lab” that it’s learning a lot about search on mobile devices in its operations in Japan where most all the country’s 100 million cell phone users, seemingly, use their handset to access the Net - and do that at speeds comparable to what most European and North Americans get at home. Among its findings are: mobile phone users access the Net as much at home as they do when away; reducing the number of clicks to perform a function is essential; the most popular searches are for a nearby destination such as a restaurant; and people look a lot for pictures such as of a personality. And, reducing the number of different operating systems on mobile phones would make life easier for software companies such as Google. Perhaps that’s one reason Google developed the Android operating system, based on the open source Linux, that it’ll give to any handset maker for free.
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