iPhones Get Custom Ads
8 February 2008Ad Infuse, a start-up focused on providing advertising solutions for mobile devices and phones, has put together an ad unit designed specifically for the Apple iPhone.
The new solution is supposed to enable brands to uniquely reach millions of iPhone subscribers in the US and Europe, bringing together video and browsing formats for the first time.
Ad Infuse said it launched the new ad unit in response to demands from top brands and premium publishers for a more visual, rich multi-media experience that can leverage the unique mobile Web capabilities of the iPhone.
Delivering an ad unit specifically for the iPhone would seem to make sense given the popularity of the device. Apple has sold four million iPhones since the cool, must-have phones debuted in June 2007.
Further, almost 90% of iPhone owners try to access the mobile web compared to 10% of regular cell-phone users, according to a recent study by M:Metrics.
Ad Infuse’s platform is designed to automatically recognize the iPhone and deliver advertisements optimized specifically for that device.
Ad Infuse said the multi-format capability lets advertisers gain broader reach with their target audience, delivering presence in more areas where subscribers are spending time on the mobile device.
Publishers also expected to realize higher revenues by opening up more of their content for more compelling multi-format campaigns.
Video ads and content are able to stretch and rotate with the phone without any interruption.
Apparently, the iPhone ad unit is already in production with early advertiser and publisher partners.
Global launch is scheduled for later this month.
“As top publishers create content optimized for the iPhone and premium brands look to interact with consumers in exciting new ways, our new solution delivers exactly the kind of user experience and targeting capabilities the market is seeking,” said Ad Infuse CEO Brian Cowley.
Ad Infuse offers a choice of video, browsing or integrated multi-format campaigns. The ads offer progressive downloading for video.
“The iPhone has undeniably set new benchmarks in providing a rich and dynamic user experience for the mobile Web,” said digital marketing agency Tribal DDB West’s president Liz Ross. “Being able to leverage its full potential, especially in video, is an exciting development for creating innovative and compelling ways to interact with consumers.”
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