Rubicon Project: Zero to 2b in 8 weeks
4 January 2008The Rubicon Project, a new player in online ad distribution, announced some numbers recently, and they are looking pretty impressive.
The company brings advertising networks together and allows them to place ads on participants’ Web sites, ranging from small blogs to some major Web publishers. On the first day of its beta back in October, over 500 sites joined. Just before Christmas, Rubicon had a little over 2,000 sites. In its first eight weeks of the beta, Rubicon served over two billion ad impressions. More than a dozen of the sites it works with each get more than 100 million impressions per month.
Rubicon works by collecting payments from ad networks and then paying their subscribers all at once, which will be fun as more and more international agencies are added on to the ad network.
As the Rubicon Project tackles the complexity of its ad networks and their payment schedules, users can look for improvements and a broader network once it’s out of beta. When it comes to simplifying Internet advertising, this time it is the Rubicon itself that can say, “The die is cast.”
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