« Previous —
Next »
1 December 2007
Communication technology research firm Juniper Research has released a report on the more titillating side of mobile content - adult entertainment. According to Juniper (not to be confused with JupiterResearch, another consumers and technology research company), the mobile adult content market will increase to $3.5 billion by 2010. Factors driving revenues include the adoption of streaming video, video chat services and other 3G services. The firm predicts that a sizeable amount of the revenue from this sector of mobile content will be derived from the “relatively underdeveloped North American market” despite the wariness from telcos to put such content on-deck. “While operators in the US and Canada are still very reluctant to introduce age-verification systems and offer adult content, it is a completely different story off-portal with a number of service providers now offering D2C content and services aimed at those markets,” said report author Windsor Holden. “Furthermore, as mobile subscribers become more comfortable and familiar with the off-portal environment, then the traffic to these sites is likely to mushroom.” Additional points the report made are: - Consumers are not brand loyal when it comes to adult content with most preferring amateur content. Operators should offer a mix of genres and brands. - Western Europe will continue to be largest market for adult mobile services with revenues expected to increase from $775 million in 2007 to $1.5 billion by 2012. - Revenues overall from video chat services alone will increase from $138 million in 2007 to a whopping $1.5 billion by 2012.
Posting your comment.
Leave a Reply