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Google Plans to Keep Users on Its Sites Longer

1 December 2007

Is there anyone left that thinks Google is just a search company and not a full-blown, big time advertising network - what with its recent announcement of an operating system for mobile devices that will compete directly with Apple, Microsoft and the Nokia-backed Symbian? There’s also the free, or near free, online storage service that Google is expected to launch soon. In her Washington Post article about improvements in Google Maps Catherine Rampellan said, “While Google does not make money directly from the additional free services, it hopes they will keep users on the site longer and allow the company to post more ads. Google is the leader in text ads and plans to merge with DoubleClick, the online image and video ad leader, pending Federal Trade Commission approval.”

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