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4 November 2007
Best Buy this week launched Best Buy Video Sharing, an online solution for customers to safely store and share home movies and videos via the Web. Best Buy Video Sharing is a subscription-based service for users to upload their personal videos for sharing on Web sites and blogs, with family and friends or in e-mail messages. Buy Video Sharing also allows users to choose who can view their home videos, and lets them to do so in an advertising-free environment. The service was created in partnership with Mydeo, a provider of streaming video hosting for home and business users. Best Buy will push the service online and in its retail stores. It will also take a minority equity stake in Mydeo. “With the growing popularity of video, fueled in part by social networking sites, we’ve actually seen an increase in customer demand for alternative video sharing solutions. Many customers, particularly families with children, don’t want their personal memories available for anyone to see in the public domain, nor do they want to share them in a cluttered environment that includes advertising,” said Best Buy VP Kevin Winneroski. “Through Best Buy Video Sharing, customers can safely store their videos and share them only with the friends and family they choose.” Base plans start at $6.97 for 100 minutes of video hosting and video lengths up to 30 minutes each. Customers can chose premium plans for extended video lengths, additional video storage capacity and other sharing features. “Best Buy shares our vision of bringing high-quality, safe and simple video streaming services to consumers and small businesses around the world,” said Cary Marsh, CEO and founder of Mydeo. “The Best Buy Video Sharing service will allow them to show their high quality videos to friends and family, without exposing their personal movies on public sites, without advertising or giving away any distribution rights.” Best Buy Video Sharing is the latest online content distribution service offered by North America’s largest consumer electronics retailer. In 2006, Best Buy launched the Best Buy Digital Music Store, which gives users a way to enjoy, manage and discover music through their MP3 players or computer. In May of 2007, it launched the Best Buy Photo Center in partnership with Kodak, which provides consumers with a way to view, store and share their photos, get prints of their favorite pictures and create personalized photo gifts and products.
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